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IRIS Vision Care

Project Type:

Branding / Packaging Design

Date:

June 2023

IRIS Vision Care was a personal project I developed. I created a comprehensive brand identity and packaging for a brand that valued aesthetics. The patterns I made on the boxes helped to make them stand out as display pieces for each of the eyedrops to be kept inside the bathroom. Through this project, I learned the fundamentals of preparing packaging for print.

My main source of inspiration for these designs was the azulejos of Portugal.

Meant to combine artistic expression with more traditional pharmaceutical styling which conveyed scientific innovation, these patterns are meant to be the happy middle ground.

As the eye drops increase in potency, the patterns, in turn, become more intricate. Visually communicating the increase in strength.

Though the products vary wildly, the consistency of the logo's shape and the layout of the text make it clear that all these products belong together on the shelf.

The brand identity for IRIS Vision Care.

A simplified version of the more complex style guide I created for the project.

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Jayden Tierney | Graphic Designer

Create Your First Project

IRIS Vision Care

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