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Puzzle Bites

Project Type:

Branding Concept / Packaging Design

Date:

June 2024

Puzzle Bites was a personal project I developed. The issue I tackled with this brand was how we could bring families closer together. This product serves as a way to connect by tackling a common problem, a riddle, together. For this project, I developed the packaging, promotional stickers, social media posts, and overall brand identity for Puzzle Bites.

The brand is mainly meant to appeal to a younger audience.

Thus, I focused on using bright colours and fun typography for the logo to get the viewers excited and convey a fun brand personality.

What was important for me was creating an activity for families around the breakfast table that had a low bar of entry.

That is where I got the idea for riddles, as you only need your mind to tackle the problems.

While we're appealing to younger audiences, we know their parents are the real decision-makers.

We're appealing to them with our slogan, "What can we solve together?" reinforcing the mission of our cereal, which is bringing families together.

The social media for the brand could be used as a continuation of the riddle activities and a space to promote the brand itself.

Occasionally posting more riddles that you can puzzle over with the family if you finish the puzzle on the box quickly.

Additionally, we made touchpoints that would help with promoting the brand in its launch.

Stickers and buttons could be given to direct staff, as well as supermarket workers as another means of promotion.

The brand identity for Puzzle Bites

A simplified version of the style guide I also created for this project

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Jayden Tierney | Graphic Designer

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Puzzle Bites

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